How Much You Actually Keep When You Sell a Bay Area Home

Sellers fixate on sale price. The number that actually matters is net proceeds: what is left after the costs of selling. Commission is usually the largest of those costs, and the one you have the most control over.

The levers on your net

• ·Listing-side commission: ~3 percent traditionally, or a flat $5,999 with Guided Home Realty
• ·Buyer-side commission: negotiable, handled in your listing strategy
• ·Standard closing costs: title, escrow, county transfer, prorated taxes
• ·Any concessions or repairs negotiated with the buyer

Where the flat fee changes the number

On a high-value Bay Area home, the listing-side commission is where the biggest controllable dollars sit. Replacing a roughly 3 percent listing commission with a flat $999 plus $5,000 can keep tens of thousands of dollars of equity in your pocket, with the same MLS exposure and the same licensed representation.

Your home does not need to sell for less for you to net more. It needs to cost less to sell.